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Archetypal Woman Series: Pat Rubel

The old one-dimensional female archetypes -- the soccer mom, the starving artist, the successful-but-lonely boss lady -- are dead. Women are creating new, multidimensional archetypes and defying stereotypes.

The most fulfilled women are constantly creating in multiple areas of their lives, whereas burnout often happens when we feel like the routine of our day job is all we have time for. The Archetypal Woman Series is a tribute to inspiring women who rearrange time and space to explore and excel in a range of activities. May their stories encourage you to expand into your own uniqueness for the benefit of you and everyone in your orbit.

Can you tell us a little bit about the work you do?

I own an advertising company and am a social media lifestyle influencer.

We are in a time of rapid change! What encouraging trends are you seeing in your industry?

Our online presence is critical to businesses moving forward, especially during the pandemic. As people continue to work from home and limit outings, their main source of information and entertainment comes from (being) online. I've seen a huge influx of new followers on my Instagram page from women looking for both fashion advice and fitness advice. People are seeking out authentic role models that they can relate to and feel connected to.

What are some practical tools you use to help manage your time and energy?

I'm old school, so while I always use my iPhone calendar for appointments, I still use a large old-fashioned calendar to actually write on and scribble notes that I keep on my desk. I also make sure I stick to a strict timing schedule for both work and spending time on Instagram. As for energy, I really try to make sure exercise is a priority during the week.

This is the Archetypal Woman Series, where we shine a spotlight on women who are bringing forth new, multidimensional ways of living and working. How would you describe the archetype you’re bringing onto the planet?

My focus as an influencer is to be "Pro-Aging". So much of our culture is geared toward fearing getting older. We obsess about every wrinkle, extra pound and gray hair. I want younger women to know that getting older means you get better! We are wiser, tougher and so full of extraordinary life experiences. If you had told me at 30 that companies would actually pay me to model clothes and talk about them on Instagram at 59, I would never have believed it. I really want women to embrace all the possibilities that come with getting older and to set goals that they can continuously be working towards.

Can you tell us about a woman who has had significant impact on the trajectory of your career? What lessons did she impart?

My daughter has been a role model to me, possibly more than I have been for her! She was the one who convinced me to start a blog and set up an Instagram page. When I started at 57, I had 2 followers, my husband and my daughter. She kept on me to learn about the power of social media and to challenge myself to set up my own blog, programming and all. She is the real rock star--successful in her career and an amazing mother to my grandson. She has exemplified keeping life balanced, setting goals and going for them.

What's next for you? Do you have any projects in the pipeline you'd like us to know about? How can we support you and your work?

I'm continuing to work with brands that reflect my sense of style and interests. I'm an avid hiker and am really excited to be training to lead my first five-day team hike through Zion National Park for my 60th birthday! As for support, when younger women see me, I want them to know what's possible and wonderful about getting older. Life is a beautiful journey!

What message do you want to share with the world?

Never let your age define you, YOU define your age.

You can follow Pat's timeless styles on Instagram @patrishpages and shop her looks at

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