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Archetypal Woman Series: Kelley Knight

The old one-dimensional female archetypes -- the soccer mom, the starving artist, the successful-but-lonely boss lady -- are dead. Women are creating new, multidimensional archetypes and defying stereotypes.

The most fulfilled women are constantly creating in multiple areas of their lives, whereas burnout often happens when we feel like the routine of our day job is all we have time for. The Archetypal Woman Series is a tribute to inspiring women who rearrange time and space to explore and excel in a range of activities. May their stories encourage you to expand into your own uniqueness for the benefit of you and everyone in your orbit.

Can you tell us a little bit about the work you do?

I'm fortunate to be able to say I do a lot of varying work at this time. My primary role is as the founder and CEO of Modern Mystic Shop. This is a brick and mortar and e-commerce brand that creates accessible and intentionally made products to help folks deepen their own style of mysticism.

I'm also the co-author of Spells for the Modern Mystic: A Ritual Guidebook and Spell-Casting Kit. This puts a whole ritual practice into a beautiful box. My husband and I took all of the practices we've used personally and are sharing them with the world with this new venture.

Lastly, and I can thank the pandemic for this shift, I've reclaimed the archetype of healer through my bi-monthly Lunation Sessions. This is where I offer remote group healing through a modality called the ReUnion Process on the new and full moon. I've been practicing this modality for about 10 years but had stepped away from the group work. I have to say, for now, this feels like the most impactful and generous work I'm doing at the moment. I'm very proud of the shifts that are happening within my subscription group. It's pure magic.

We are in a time of rapid change! What encouraging trends are you seeing in your industry?

I don't know if it's revolutionary, but the trend of mom and pop retail navigating to e-commerce has been encouraging. It has always been part of our growth plan to focus on expanding that part of our business in 2020, but I'm seeing my peers getting creative in that space as well.

Also, ethically sourcing crystals and all of our products has been growing more and more over the years. Customers rightly are asking about how and where minerals are sourced and that is extremely encouraging as we have made that a priority, albeit quietly, since the start. We've had to train our customers into asking the right questions. Instead of asking, "Why are your crystals more expensive than other places?" the question should be, "Why are your crystals so inexpensive?" -- that is a tell that vendor hasn't really taken the steps to ensure their stones are ethically mined, polished, and transported. Sometimes the customer mindset is inverted and it's our job to be exemplars and teachers.

What are some practical tools you use to help manage your time and energy?

Deleting apps from my phone, especially social media apps, has been very helpful in managing time and energy. Our brand is heavily engaged on social media so I would jump on there to post and then before I knew it I lost an hour of my life! Especially during this time I have felt such a relief taking the apps off and making myself work from my computer so I can get my work done. The apps are a lot less sticky for me from a computer. Scrolling is just too gratifying for me not to get sucked in.

This is the Archetypal Woman Series, where we shine a spotlight on women who are bringing forth new, multidimensional ways of living and working. How would you describe the archetype you’re bringing onto the planet?

Is it too on the nose to say the archetype of the Modern Mystic? I really pride myself in having integrated my mystical practices into all facets of my life. This has really allowed me to feel proud and embodied in who I am, instead of segmented and scattered.

In this time where "spiritual nonreligious" is the fastest growing religion, I feel as if I have become a normalizing bridge of occult practices such as tarot (which is my roots), mediumship, healing, and now ritual magick. I've been on a mission to make these practices mainstream and reframe them as something that isn't taboo.

Can you tell us about a woman who has had a significant impact on the trajectory of your career? What lessons did she impart?

I would say Guru Jagat and the founding members of [Guru Jagat's women's program] the Graces. As soon as I started practicing with RA MA and devoting myself to my practice, my business accelerated. Then deepening in the Graces my work became even more profound and impactful. I can't narrow it down to just one thing. I really think it's the supportive community that has helped raise me up. I also believe very much in the power of group transformational work. We all get in a current and ride the high tide together.

What's next for you? Do you have any projects in the pipeline you'd like us to know about? How can we support you and your work?

Right now, I would love support by purchasing my book Spells for the Modern Mystic: A Ritual Guidebook and Spell-Casting Kit. It's such a meaningful piece of work for me and I know it can help change lives.

Also, attending our complimentary launch party would be amazing. It's called The Witching Hour Variety Show and information about the book and event can be found at

Also, for those business-minded folks who want to incorporate mysticism into their business, I am co-hosting the Guided by Intuition Gathering in October with my business bestie Emily Thompson of Being Boss. We have three days packed with mystical yet practical guests ready to spill their secrets to success. (You can learn more here).

What message do you want to share with the world?

I want every person to know that they contain power and wisdom within them--that guiding force and ability to co-create is no longer a luxury. They are mandatory tools to successfully navigating this next phase. So, double down on whatever practices make you feel sharp, connected, and clear.

You can learn more about Modern Mystic Shop at, order Kelley's book here, and follow her on Instagram @modernmystic_shop.

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